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Logos and GuidelinesAbout the GuidelinesThese guidelines show the correct usage of the NACCRRA logo and were created to ensure brand consistency throughout our member network. The NACCRRA logo was created as part of a visual identity system, which was developed to establish and promote a brand: ensuring that all communication, and indeed everything that makes up NACCRRA's public image, serves to give an intentional and positive impression. Consistency is the key to increased visibility, strengthened brand equity, and a focused brand message. The visual identity system and the logo itself become more effective every time they are used properly. When the logo is used incorrectly, the brand message is blurred and public awareness is confused. It is important that these guidelines are followed consistently, so that the NACCRRA network speaks with one unified voice. Who Should Use These GuidelinesThese guidelines were prepared to assist NACCRRA, its members and partners to promote the identity of the organization. Please review these guidelines carefully before creating any materials using the NACCRRA identity. This guide should be supplied to any vendors or other external resources to ensure that our identity is used properly. About The NACCRRA LogoNACCRRA is represented visually by a carefully defined, interlocking set of symbols: Together, the Name, Mark, and Tagline form the NACCRRA logo. While there are various combinations of the component parts, using the logo in any form helps provide a consistent and memorable representation of NACCRRA. The most common forms of the logo are shown at right. The NACCRRA logo is designed to communicate the core brand message: NACCRRA is the nerve center in a dynamic national network of experts in child care. The interlocking arcs of dots in the Mark represent the network of local and state resource & referral agencies that make up the membership of NACCRRA across the country. The red dots represents the role of NACCRRA itself as the nerve center within this technologically-sophisticated "system of systems" that helps expand and disseminate knowledge about early childhood throughout the country.   
Consistency and QualityAlways reproduce the complete logo from the electronic artwork provided. To ensure consistency, the NACCRRA logo should only be reproduced in ways covered in this manual. Do not alter the logo in any way. Do not animate or distort it. Do not add drop shadows, bevels, or other three-dimensional effects. The Graphic Signature of Name and Mark together should never be used as a background or as a component of a larger image. The relationship of the Mark to the Name should not be altered. Do not change the size, proportions, or letter spacing of the Name. Do not stretch or squeeze the logo. Do not reset the type of the tagline or alter its relationship with the Mark. Background Colors The NACCRRA logo must be legible against the background colors. Solid backgrounds are preferred, but the logo may appear on photos or textured backgrounds, provided there is sufficient contrast for it to be easily read. Versions of the logo for use on dark backgrounds are provided. Size The NACCRRA logo has been provided in .eps files which can be enlarged or reduced as needed. The logo should not be reproduced smaller than 1" wide. The bitmapped graphic files provided may be reduced in size for print work, but should never be enlarged under any circumstances. Do not use bitmapped graphic files when output is jagged, rough, or fuzzy; use .eps files instead. 
Clear Space
Other graphics, type, photographs, or illustrations should not encroach upon the minimum clear space around the logo. The clear space margin is the height of the lower case letters in the Name.
The NACCRRA tagline may appear under the logotype, as provided. In some uses, the Web site url may appear below the logotype, right justified. Other sub-branding as authorized by NACCRRA may also appear in this space but should be used sparingly and with care. The logo does not bleed off the edge of printed materials, nor is it truncated at the edge of an on-screen window. Logo ColorsThe NACCRRA logo is provided in a preferred two-color version, as well as a black & white version (for all single-color uses). Four-color process mixes and bitmap files for on-screen use have also been provided. When using color printing, always print the central dots in the Mark in red, and the other dots, and the Name, in blue. This color relationship should never be reversed. The logo should never be printed in any other colors. The standard logo colors are:
Always use PANTONE®-approved swatches for color matching. Do not match to existing printed pieces or to on-screen display. Custom color mixes may be required when using non-calibrated, desktop color printers. Only the .eps files provided are encoded with the correct colors for offset printing. On-screen colors are approximations only, and will vary depending on the computer setup; the target system is a Windows PC with a CRT monitor of medium size under normal office lighting. Logo Use in PrintWhen used by affiliate organizations and programs, the logo must be smaller than and clearly subordinate to the primary organizational or program identity. On many publications, it is appropriate for the NACCRRA logo to appear near other affiliation markers (such as those of various local or national programs). The logo does not need to be centered; the design lends itself to left or right alignment. Versions provided in .eps format are preferred for all offset print uses. Only .eps versions are encoded with the correct colors for offset printing. Versions provided in .bmp format should be used with software such as Microsoft Word or Powerpoint. A document that will primarily be printed on black & white laser printers, or that will be xeroxed, should be created using the black & white version of the logo, rather than the color version. Logo Use On-ScreenOn-screen use of the logo should always be from provided files. Do not enlarge or shrink provided .bmp files. Do not resize the image in HTML image tags. A set of files has been provided with the colors optimized for on-screen display. To insert the logo into documents, such as those created by Microsoft Word and Microsoft PowerPoint, .bmp format files should be used. For use on the Web, please use only the provided .gif files, and do not alter the size. When used online, it is appropriate for the logo to link to the NACCRRA home page (www.naccrra.org). For on-screen presentations (not used online), it is appropriate for affiliates to use the logo in a convenient and visible size in presentations, provided that the logo is clearly subordinate to the primary brand. When used on-screen, the logo should never appear jagged or rough. Do not enlarge .bmp files. Do not use spot color or process color versions on screen. All uses of the logo must provide sufficient contrast with the background for easy readability. Use the provided "white" versions for dark backgrounds. NACCRRA Member LogoNACCRRA CCR&R members are encouraged to add a "NACCRRA Member" logo to their Web site(s). Only current paid CCR&R members are granted rights to display the "NACCRRA Member" logo. Please use only the image provided below. This image should only be used for the Web and should not be used in print. To add the image to your site, copy the text below and paste it onto your Web page. Please do not resize or otherwise alter this image. Logo Files for Download
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0 - 23 - 70 (Hex: 011746)
238 - 53 - 16 (Hex: EE3510)
